Top 7 Marketing Strategies to Fill Vacancies in Your Family Day care

• Website – Setting up a website for your business is always a good idea. Little tinkers offers a free webpage for our educators.
• Direct referrals – Happy parents are your best form of family day care advertisement like happy kids. Many people turn to friends, relatives and neighbour’s for recommendations, make sure kids and parents are happy with your services and don’t be shy to ask for recommendations.
• Family day care Tours – Most Families will want to check out your facilities before committing to sending their kids there. You can have a tour event once or twice a year either during working hours or after hours whichever suits yourself and your prospective parents.
• Online and Social media – Family Day care marketing ideas have in recent years moved more and more to the social media space and online. Facebook and Instagram are of course top choices. Set up your own account for your family day care with lots of updates, Share activities, resources you offer. Equally important, get active in different online parenting groups. Ensure you have permission in terms of pictures before sharing. It is also important to have your business listing on all major online business directories and websites. Care for Kids, Toddle, Google my business are our tops picks.
• Brochures and business cards –Everyone’s online these days, it’s also good to have offline marketing including physical reminders. Print up a short brochure or a magnet for interested parents to take home. Leave some Brochures at local businesses like hair dresser’s, make-up artists, and Grocery shops.
• Giveaways –Branded giveaways are a great way of staying in minds of people and everyone loves a giveaway. Branded Giveaways can be distributed either after a family day care tour or to your kids at the end of the year. Examples include a Sunhat, Water Bottle, cute calendar, mug, or t-shirt. The key is to give something that’s creative, useful and if possible, relates to your audience.
• Network – It is highly recommended and most important to make community connections as Family day care business is dependant on local community. Forming business partnerships is a tried and tested way to establish yourself in the community. Research local mother or mom to be groups, play groups, parent groups both online and offline within your suburb, Contact the organizers and offer to give a presentation about choosing the right child care for your child/ tips on how to help young children make the transition into preschool. You can also offer free information based resources like healthy eating guides/ arts workshop to the group. By bringing value to these organizations you are building credibility and this will be something that prospective families consider when making their decision. Offering a free giveaways/ discounts to members of the group is another way to encourage a mutually beneficial partnership.